《COCO CHANEL GAME CENTER POP UP STORE IN KOREA》
Chanel opened an amusement arcade type pop-up store at Hongdae. It is a marketing strategy that opens a pop up store in the form of a recreation room to promote Chanel new products, ‘’Rouge Coco Lip Blush’’ and also to attract young consumers in South Korea.
The Coco Game Center, the space brings together the world of cosmetics and games was decorated with black, red and white color, which represent Chanel. The Chanel logo designed in a game block of lip blush colors. Visitors can enjoy a variety of entertainment such as claw machine, which can draw miniature Chanel cosmetics samples, puzzle games, tennis ball on the screen of game machine was made in the form of loose-colored lip blush, and etc.
Amongst the games, consumers can try new products in cosmetics, a photo corner to take pictures, a sales corner to shop products and also book appointment for make-up classes as well as expert touch-up services.
《샤넬 코코 게임센터 / Chanel Coco Game Center》
Schedule : March 30 - April 22, 2018
Address : 20, Jandari-ro, Mapo-gu, Seoul
(next to KT & G Sangsang Madang)
Opening Hours : 11am - 9.30pm
Website : chanelbeauty.co.kr/cocogamecenter
Info : Need online registration in advance
to get bubble coin and pop-up
brooch.
: Invitation tickets are required for
entry, and QR codes can be used
to issue invitation tickets and use
the center in accordance with the
operator's instructions.
: Please kindly understand Coco
Game Center are not able to offer
any benefits to foreigners/ tourists
due to restricted registration, but
feel free to come in and enjoy the
events.
: No luggage/ Stroller / Food Allowed
photo and source : Chanel Beauty Korea